Why your website isn’t generating leads (and how to fix it in 10 minutes)
A fast diagnostic to find the real bottleneck—traffic, intent, or conversion—plus quick wins you can ship today.
Most lead problems come down to one of three things: not enough qualified traffic, mismatched intent, or a leaky conversion path. Run this 10-minute check to find (and fix) the bottleneck.
Step 1: Traffic reality check (2 minutes)
- GA4: Last 30/90 days — is traffic flat or down? Any channel >40% of total is a single point of failure.
- Search Console: Are impressions rising but clicks flat? That’s a title/CTR problem.
- Paid: Are you buying your own brand terms to mask weak non-brand demand?
Quick win: Refresh titles/meta for top pages with clearer outcomes and benefits; pause low-intent paid keywords.
Step 2: Intent match (2 minutes)
- Open your top three landing pages. Do they lead with the customer’s problem and a specific outcome?
- Do headlines mirror the queries or ads that send traffic there?
- Is there a clear next step for each persona (book, estimate, demo, call)?
Quick win: Add a problem-outcome headline, proof subhead, and 1 primary CTA per page.
Step 3: Conversion friction (2 minutes)
- Is your primary CTA visible in the first screen on mobile?
- Forms: fewer than 5 fields for first contact; offer a no-form option (call/text).
- Social proof: 3–5 credible logos/reviews near the CTA.
- Trust: pricing context, guarantees you actually honor, policies in the footer.
Quick win: Trim your form, add proof by the button, and test a low-friction offer (estimate, audit, or quick consult).
Step 4: Speed and mobile (2 minutes)
- Mobile first: Is it usable with one thumb? Sticky CTA?
- Performance: Aim for Core Web Vitals passing; slow pages kill conversions.
Quick win: Compress images, lazy-load below-the-fold media, remove unused scripts.
Step 5: Tracking and follow-up (2 minutes)
- GA4 events: Are form submissions and calls tracked as conversions?
- UTM hygiene: Are campaigns tagged so you can see lead quality by source?
- CRM: Do new leads auto-create contacts with source/keyword attached? Is there a same-day follow-up workflow?
Quick win: Define one primary conversion in GA4, standardize UTMs, and connect forms to your CRM.
When to call in help
- You need net-new demand (new pages, offers, creative)
- You’re juggling multiple tools with no single source of truth
- You want one accountable team owning traffic + conversion + reporting
Reformer runs this play end-to-end and gives you a conversational portal (my.reformer.la) for approvals, updates, and reporting.
FAQs
-
Do I need a full redesign?
Not if structure and speed are fine. Start with messaging, offers, and a focused page refresh. -
How many leads will this add?
We don’t guarantee numbers. Expect meaningful lifts when you align intent, speed, proof, and offers. -
Can you fix tracking without changing my stack?
Usually. We align GA4, Search Console, ad pixels, and your CRM so you can see source-to-sale clearly.
Sources
- Reformer — how we operate and contact: https://www.reformer.la
- Google Search Central — Core Web Vitals overview: https://developers.google.com/search/docs/appearance/core-web-vitals
- Google Analytics Help — About GA4 events and conversions: https://support.google.com/analytics/answer/9267735